January 16th, 2019
Our final few days in Cape Town were hectic. They were filled with late-night work sessions, internet cafe hopping, and COFFEE. In fact, we became known as “The Laptop Girls” in the cafes and restaurants of our neighborhood! We were busy putting all of our research into a cohesive presentation and report for Sipho and Zikhona. Since our growth strategies for O’live explored 3 different and equally complicated paths– retail and e-commerce expansion, contract/private label products for businesses, and acquiring a competitor, it was sometimes difficult to consolidate our information into a concise report. Especially because we had the privilege of speaking with industry professionals, target consumers, and O’live competitors, gaining more and more relevant information. The first iteration of our presentation was well over an hour!
With the help of our incredible team leaders, we were able to pinpoint what information would be especially relevant for O’live. We learned how to develop a report for a business, rather than a class. Our presentation included “how-to’s” for cutting costs, strategic social media use, Search Engine Optimization, inventory management, and other processes relevant to our growth strategies. We chose to not only present research and recommendations, but provide The Tefus with tools to enact the recommendations themselves, if they choose to do so. For example, Jamila set them up with a Google Sheets inventory document that will help them keep track of supplies and order on time. Niagara not only created financial reports, but gave them the information to manage and predict their production levels. Similarly, Ayan reported on O’live’s web analytics and showcased SEO tools that they can easily integrate to monitor and increase traffic for e-commerce.
The Tefus were pleased with the presentation, telling us that we verified all of their ideas and plans, giving them the confidence to take risks to grow. After the presentation, we all celebrated together. Sipho ate his first taco and Chad ate his first bunny chow (which does not actually contain bunnies). It was a great time! Sipho and Zikhona are truly hilarious and accommodated all of our questions, telling us more about them, their family, and their country.
Working with The Tefus taught us a lot about drive, passion, and creativity. They are extremely well-versed businesspeople that stick to their morals, ensuring that their products are made with real ingredients from farms that they know and trust. This dedication is extremely difficult to find, even in the “all natural” market. They are aspirational, and it was a joy for us to join their business for 10 short days. While our stay in Cape Town may be over, our work and relationship with O’live will continue. Next week we will be sending an Investors Pitch to The Tefus that they can hand over to potential business partners or financiers. Then, the Case Study process begins!
And finally, a BIG THANK YOU to O’live. You provided us with a valuable experience that will help us more than you know.